MySpace is turning to third-party tech firm Auditude to deliver the technology through a combination of patented assets: a sophisticated ad-serving platform with a video-fingerprinting system that cross indexes billions of seconds of TV and online footage in seconds. The Auditude technology is similar to a system already being employed by the only site that has more traffic than MySpace: YouTube.
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Wary advertisers steering clear of YouTube
YOUTUBE’S advertising revenues are falling short of expectations because of concerns about intrusiveness, fears among corporate advertisers about copyright infringement and an inefficient sales operation.
The Google-owned video-sharing website dominates online video, but it has taken in less advertising revenue than was expected so far this year and is on course to record about $US200 million ($US208 million) for the fullyear, below previous expectations. read more
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