Universal, local and mobile search are fast turning from concept into reality and are tipped to be the main pillars of search marketing strategies over the next two years, writes Adam Woods.
As search engines change and mobile becomes more prominent, the way companies appear in results pages and buy advertising is also going to change.
What is missing in the UK, and what inevitably must arrive if this vision of 2010 is to be realised, is geo-targeting technology robust enough to sit on top of the mapping and directory data and give life to genuine local search via mobile.
