by Cooee on November 6, 2008
Google Inc pulled out of a search advertising partnership with Yahoo Inc due to regulatory objections, causing Yahoo shares to rise as investors hoped the move could lead to a resumption of deal talks with Microsoft Corp. Microsoft had lobbied hard against the partnership which Yahoo initially struck with Google as a way to fend off an unsolicited takeover bid from Microsoft.
”(Yahoo) investors are reacting favorably to the news (that the Google deal is off) as it might open the door to a possible deal with Microsoft, including a possible outright takeover of Yahoo,” said Frederic Ruffy, options strategist at New York-based Web site WhatsTrading.com.
reuters.com
by Cooee on October 23, 2008
Universal, local and mobile search are fast turning from concept into reality and are tipped to be the main pillars of search marketing strategies over the next two years, writes Adam Woods.
As search engines change and mobile becomes more prominent, the way companies appear in results pages and buy advertising is also going to change.
What is missing in the UK, and what inevitably must arrive if this vision of 2010 is to be realised, is geo-targeting technology robust enough to sit on top of the mapping and directory data and give life to genuine local search via mobile.
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