The company’s goal was to develop new products that would reduce its nearly total reliance on selling ads connected to Internet searches. Products such as Google Checkout, a Web payment service, and Google TV Ads, which sells television advertising time, haven’t generated significant revenue, leaving online ads still accounting for 97% of revenue. This month, it plans to do the same with Lively, a “virtual world” launched this summer where online users can create characters and rooms for them to hang out in. Google explained that it wants to “prioritize our resources and focus more on our core search, ads and apps business.” Google is also rethinking its practice of providing some Web services without ads, so that it can generate more revenue.
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Downturn bites Google
Internet search king Google plans to tighten its belt amid slowing revenue growth, cutting back on spending and new projects, The Wall Street Journal reports. The Journal said online advertisements connected to internet searches still accounted for 97 per cent of Google’s revenue but products such as Google Checkout, a web payment service, and Google TV Ads, which sells television advertising time, haven’t generated significant revenue.
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Google gives users a say on search results
However, although user-driven data could help improve Google’s main search engine listings, which are often the target of manipulation by spammers and unscrupulous search engine optimisers, the decisions made using SearchWiki will not influence the company’s general search algorithms - for now, at least.
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The Future of Google’s Search Personalization
In the very near future, you will no longer be able to reliably check your rankings in the Google search engine. As Google moves more toward personalization, it will be even closer to the end of the search engine rankings: no more top rankings or number one ranking for a certain keyword phrase.
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Scanned PDFs will now be searchable
Google has taken another step in its effort to shed light on the so-called “Dark Web” with an announcement that its engine can now search scanned documents in Adobe Systems’ PDF format.
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Google pulls out of search ad deal with Yahoo
Google Inc pulled out of a search advertising partnership with Yahoo Inc due to regulatory objections, causing Yahoo shares to rise as investors hoped the move could lead to a resumption of deal talks with Microsoft Corp. Microsoft had lobbied hard against the partnership which Yahoo initially struck with Google as a way to fend off an unsolicited takeover bid from Microsoft.
”(Yahoo) investors are reacting favorably to the news (that the Google deal is off) as it might open the door to a possible deal with Microsoft, including a possible outright takeover of Yahoo,” said Frederic Ruffy, options strategist at New York-based Web site WhatsTrading.com.
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Twitter Squatting
Think back for a moment to the early days of the Internet when domain name registrations were free. Imagine how rich you would be if you had thought to reserve “internet.com”, “business.com”, or any two or three letter domain name for that matter. Twitter attempts to limit reservations by requiring a unique email address for each sign-up. That is circumvented by using the Google “plus sign” email trick. Simply append something (your new Twitter ID for instance) to your Google email address like stiennon+itharvest@gmail.com. Gmail treats that as stiennon@gmail.com but Twitter thinks it is unique. It turns out you can just make up any old email address and Twitter will allow you to create a new ID.
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Chrome labelled a ‘digital Trojan horse’
Increasingly, as Google burrows deeper into everyday computing, its product announcements are prompting questions about its ability to gather more potentially sensitive personal information from users.
Data gathered through most of the company’s services “disappears into a black hole once it hits the Googleplex,” said Simon Davies, director of London-based Privacy International, referring to Google’s headquarters.
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Sensis concedes defeat to Google
Sensis
Telstra’s Sensis has given up on competing with Google in online search and mapping, announcing today it would provide its Yellow business listings to Google Maps and abandon its own search engine for one powered by Google.
Announcing the agreement at Google’s headquarters today, Sensis CEO Bruce Akhurst spun the announcement as a positive move for the company, as it would allow businesses advertising on Yellow to be found by the 2.5 million Australians who use Google Maps every month. Google Australia general manager Karim Temsamani and Akhurst said Google and Sensis would share any revenue generated from the deal but neither would reveal the length of the agreement or specific financial terms.
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Intelligent Clouds
The increasing number and diversity of interactions will not only direct more information to the cloud, they will also provide valuable information on how people and systems think and react.
As systems are allowed to learn from interactions at an individual level, they can provide results customized to an individual’s situational needs: where they are located, what time of day it is, what they are doing.
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