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Search Engine Optimisation 101
Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research buy decisions.
Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business. Optimisation typically includes keyword research and development, meta tags optimisation, linking strategy and implementation, website submission and results reporting.
Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link costs you a named rate. The benefit of a PPC programme is you only pay for results.
Why do you need Search Engine Marketing?
Research has showed a high percentage of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if you not found there?
Keyword Targeting and Selection
Keyword strategy and selection is fundamental to carrying out a successful search engine optimisation strategy. Your business needs to target relevant keywords, high traffic keywords and keywords where your website has a practical chance of achieving top 10 or better rankings in Google.
SEO Facts
1. 80% to 90% of ALL website traffic originates from a search engine such as Google, Yahoo, MSN
2. 70% to 80% of people using search engines DO NOT go past the 1st page of results (top 10)
3. A 1st page position on Google will generate thousands of unique visitors to your website
4. ‘Natural’ Search Engine results are twice as effective as Pay Per Click advertising Search Engine Optimisation offers the most cost effective method of promoting your business
Useful Links Cheat Sheets for Front-end Web Developers
Cheat sheets are helpful to have around because they allow you to quickly
remember code syntax and see related concepts visually.
