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Category Archive for 'Search Engine Optimization'

 
Strategic search marketing agency, Firstclick today announced that Australia’s most popular real estate website is now an official Firstclick customer. realestate.com.au (REA) chose Firstclick to provide search engine marketing (SEM) services to increase the effectiveness of REA’s online marketing initiatives.  

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LotusJump was created to provide a simple, effective and efficient SEO platform that anyone can use so if you have a website that sells laptops, you might pick keywords like “cheap laptops online” or “discount dell computers”, etc.  
  Once you’ve entered your website URL and picked your keywords, LotusJump automatically populates your account with customized [...]

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Generic domain names are less important to the success of businesses websites due to the growing use of search engines, an industry expert has claimed. read more

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Search Engine Optimisation (SEO) is one of the most misunderstood and under-utilised concepts in modern marketing. Do a Google search for advertising agencies in Newcastle and you will see what we mean. Even the “experts” who are creating websites do not know how to optimise their own for online searches. read more

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THE hotels website Superbreak had a problem three years ago. The volume of traffic arriving at its web pages was worryingly low. Surfers were confused by cybersquatters trying to pass themselves off as the business and, to make matters worse, it shared the same name as a popular brand of American rucksacks.
Search-engine optimisation (SEO) proved [...]

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How the age of your and other people’s websites affects your rankings
A new patent application with the name “Ranking Domains Using Domain Maturity” indicates that there is another factor that helps search engines to determine the quality of a web page.
Here’s the abstract [...]

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Competition for dominance of search engine rankings is turning sour as rival companies sabotage each other’s Web sites to trick search engines into mistakenly believing them to be spam sites.
Rivals are undermining each others search engine optimization efforts by exploiting cross-site scripting (XSS) and SQL-injection Web site vulnerabilities to fool search engines into categorizing them [...]

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If potential customers can’t find your website because you’ve compromised its chances of a good search engine rank, you’ll need to resort to expensive Pay Per Click and affiliate marketing campaigns for the life of the design. read full story

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Attackers use search-engine optimization to hijack prominent terms
SC Magazine US - USA
Although hijacked search terms are common, the sheer size of this operation – including tens of thousands of pages created to obtain high search-engine …

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Should You Join the PageRank Hysteria?
Search Engine Watch - USA
Search engines provide a means of consumption, and the rules by which search listings are found are ever-changing. Sometimes, the burning desire to stay …

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