Wary advertisers steering clear of YouTube

by Cooee on July 13, 2008

YOUTUBE’S advertising revenues are falling short of expectations because of concerns about intrusiveness, fears among corporate advertisers about copyright infringement and an inefficient sales operation.

The Google-owned video-sharing website dominates online video, but it has taken in less advertising revenue than was expected so far this year and is on course to record about $US200 million ($US208 million) for the fullyear, below previous expectations. read more

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