A new, free-to-use search engine has been launched in Australia with the promise of sponsoring the growth of up to two trees for every 1000 Web searches made.
The service is made available through agreements between ecocho and the search providers that allow Google and Yahoo to provide search technology and results for the new site. Ecocho’s founder Tim Macdonald expects the site’s use of the already popular search technologies to appeal to the ample pool of current users to the technologies.
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