Firms use evil SEO to kill rivals’ Google rankings

by Cooee on April 8, 2008

Competition for dominance of search engine rankings is turning sour as rival companies sabotage each other’s Web sites to trick search engines into mistakenly believing them to be spam sites.

Rivals are undermining each others search engine optimization efforts by exploiting cross-site scripting (XSS) and SQL-injection Web site vulnerabilities to fool search engines into categorizing them as malicious.

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